Pepsi has officially announced that Afrobeats megastar Wizkid will headline the much-anticipated GOAT (Greatest of All Time) Experience concert, set to electrify Lagos on December 28, 2025. This announcement marks one of the biggest entertainment highlights of the festive “Detty December” season and underscores Pepsi’s deep connection to Nigeria’s vibrant music culture and youth energy.
A Star-Studded Festive Finale for Lagos
Pepsi’s GOAT Experience concert promises to be an unforgettable celebration of music, culture and the unstoppable rise of Nigerian sound on the global stage. With Wizkid leading the charge, music lovers and culture enthusiasts across the country are gearing up for a night of high-energy live performances that capture the spirit of Afrobeat’s global impact.
This event is part of Pepsi’s #BabaForTheStreetz December 2025 campaign, which celebrates the pulse of Nigeria’s entertainment landscape — especially during the peak festive period when Lagos becomes a magnet for celebrations, concerts and unforgettable cultural moments.
Why Wizkid as the Headliner Matters
Wizkid, born Ayodeji Ibrahim Balogun, is one of Nigeria’s most internationally recognised artists. His sound has helped shape Afrobeat’s presence on the world stage, blending vibrant rhythms with infectious hooks that have resonated far beyond Nigeria’s borders. His involvement as the headline act elevates the GOAT Experience from a local gig into a must-attend cultural moment for fans of contemporary music.
Over the years, Wizkid has delivered chart-topping hits, collaborated with global superstars and built a reputation as a consummate live performer — attributes that make him a perfect fit for a concert designed to celebrate greatness in music. His performance in Lagos will not only thrill loyal fans but also spotlight Afrobeats as a leading force in contemporary music.
Pepsi’s Continued Influence in Music and Culture
Pepsi’s partnership with major music talents in Nigeria is not new. For years, the global brand has invested in cultural programming that resonates with the Nigerian youth scene — from sponsoring iconic concerts to aligning with top artists and producing large-scale entertainment experiences. The GOAT Experience concert adds another chapter to that legacy, reinforcing Pepsi’s role as a key supporter and promoter of music culture in Nigeria.
With Wizkid on the bill, the concert is expected to draw significant crowds and create widespread buzz across social and mainstream media. This event serves not just as a December highlight, but as a defining moment in the Lagos entertainment calendar.
What Fans Should Expect
As anticipation builds towards the December 28 date, fans are preparing for a show that blends Wizkid’s biggest hits with immersive live energy. Whether you’re a long-time admirer of Afrobeat or simply seeking a festive highlight in Lagos, the GOAT Experience concert promises to deliver an unforgettable night of music and celebration.
Stay tuned for updates on supporting acts, ticket information and other exciting additions as the event draws nearer — but one thing is certain: with Wizkid at the helm, this concert is poised to be one of the defining entertainment events of the year.
