The management of Nasarawa State University, Keffi (NSUK) has announced a major academic restructuring that will affect both new applicants and returning students. In a new circular signed by the Registrar, Dr. Bala Isyaka Ahmed II, the university confirmed that the popular B.Sc. Mass Communication programme has officially been unbundled into three specialized degree options.
This development comes ahead of the ongoing 2025/2026 Post-UTME/Direct Entry screening exercise, and it is expected to give students a broader opportunity to pursue career-focused studies in the dynamic field of media and communication.
📌 Mass Communication Now Split Into Three
If you applied for Mass Communication in your UTME or DE application, you will no longer see it as a single degree option. Instead, NSUK has split it into the following independent programmes:
- Broadcasting – for students interested in television, radio, podcasting, film production, and other broadcast-based media.
- Journalism and Media Studies – for those who want to specialize in investigative reporting, digital journalism, writing, editing, and news production.
- Public Relations – focused on strategic communication, corporate PR, advertising, branding, and crisis management.
With this move, NSUK joins the list of Nigerian universities implementing the National Universities Commission (NUC) directive on unbundling Mass Communication into distinct disciplines.
📌 Other Programmes Affected by the Restructuring
The changes are not limited to Mass Communication. Applicants into some other courses must also take note:
- Estate Management applicants are to switch to Urban and Regional Planning.
- Agriculture applicants must select from the following specialized programmes:
- Animal Science
- Agronomy
- Agricultural Economics and Extension
- Fisheries and Aquaculture Management
- Forestry, Wildlife and Ecotourism
- Home Science and Management
These adjustments are aimed at streamlining academic programmes, ensuring global competitiveness, and providing students with deeper subject-matter expertise.
📌 What This Means for Candidates
If you applied for Mass Communication, Estate Management, or Agriculture, you must log in to the JAMB portal and immediately change your course of study to one of the newly listed programmes.
👉 Failure to do this will make you ineligible for the 2025/2026 Post-UTME/DE screening.
The Post-UTME screening exercise is still ongoing, and the deadline remains August 29, 2025. Candidates are strongly advised not to wait until the last minute to make these adjustments.
📌 Why This Is Good News for Students
While the sudden changes may appear stressful, they come with several benefits for students:
- 🎓 Better specialization – Instead of studying “general” Mass Communication, you can now pursue a career-driven programme tailored to your interests.
- 🌍 Global relevance – The media industry worldwide values specialization. Employers now want graduates who are skilled in a focused area.
- 💼 Increased job opportunities – A graduate of Public Relations, for example, may easily fit into corporate communications, branding, or advertising agencies, while a Broadcasting graduate is more attractive to TV, radio, or digital media platforms.
- 📚 Academic depth – With unbundled courses, students can engage in more detailed study and practical training specific to their chosen discipline.
📌 Action Steps for All Affected Applicants
- Log in to your JAMB profile immediately.
- Use the “Change of Course/Institution” option.
- Select your new preferred course from the approved list.
- Print out your updated JAMB slip as proof.
- Proceed with your Post-UTME application on NSUK’s portal before the August 29 deadline.
Final Note to Students
This restructuring at NSUK is not a setback but a chance to align yourself with global best practices in higher education. If you have always dreamed of being a journalist, broadcaster, or PR professional, this is your opportunity to specialize early and build a solid career path.
Remember, the deadline for the screening is August 29, 2025. Don’t wait until the last day—take action now, secure your course adjustment, and prepare for the screening exercise.
