Nigeria’s vast marine and aquatic resources offer a world of untapped economic promise. Yet at the heart of the country’s ambitious blue economy agenda lies a simple but powerful truth — the future of this sector depends on how deeply young Nigerians understand, engage with, and participate in it. This perspective was passionately articulated by Dada Olusegun, the Special Adviser to President Bola Tinubu on Social Media, in a compelling address that highlights the central role of youth in driving sustainable growth, job creation, and global competitiveness through the blue economy.
A New Narrative for National Growth
Speaking at a media forum in Abuja ahead of the Blue Economy Investment Summit scheduled for March 2026 in Lagos, Olusegun underscored that the success of Nigeria’s blue economy vision goes beyond government policy — it hinges on public understanding and participation, especially among the youth. He noted that while leaders can craft strategies and frameworks, those policies will only thrive if young Nigerians see themselves in the narrative, relate personally to the opportunities, and are empowered to take part in the journey.
The blue economy concept often feels distant and technical to many citizens. To bridge this divide, Olusegun urged for effective storytelling and engaging communication that make the blue economy accessible, relatable, and exciting to younger generations. In an era dominated by digital media and social platforms, he emphasized the importance of content that resonates — short, impactful, and informative — rather than dense policy language that alienates potential champions of the sector.
Youth as Drivers of Innovation and Growth
With youth comprising a major portion of Nigeria’s population, their potential to propel the blue economy cannot be overstated. Olusegun highlighted that young people are not inherently opposed to information — they simply reject unengaging or overly technical presentations of ideas. By crafting compelling narratives and using modern digital platforms, policymakers and communicators can transform perceptions and spark genuine interest among youth who are ready to innovate, lead, and create.
This approach goes beyond awareness — it seeks active participation. The adviser encouraged collaboration with influencers, content creators, and media professionals not merely as messengers but as partners in governance. These digital voices, he argued, can translate complex concepts into stories that inspire curiosity, ambition, and involvement among young Nigerians.
Demystifying the Blue Economy
Part of the challenge, according to Olusegun, is the perception that the blue economy is too big and technical, a narrative that inadvertently distances many from appreciating its relevance. Yet this sector, which includes fisheries, marine transport, aquaculture, coastal tourism, and renewable ocean energy, holds significant potential for economic diversification, employment generation, and sustainable growth if Nigeria continues to harness it strategically. Government emphasis on these areas has been reinforced by ongoing policy and structural initiatives aimed at unlocking marine wealth for national development.
By simplifying the language and connecting the blue economy to everyday realities — such as jobs, business opportunities, and community impact — stakeholders can inspire youth to explore careers, entrepreneurial ventures, and innovations within the sector. This kind of youth-centric narrative is essential not only for understanding but also for meaningful participation.
Collaboration, Creativity, and Career Paths
Oluusegun also stressed that empowering youth means showcasing viable career paths within the blue economy. Beyond traditional marine jobs, there are opportunities in logistics, tech-driven solutions, sustainability advocacy, digital marketing for maritime ventures, and more. Highlighting these paths, particularly through success stories and real-world examples, can turn abstract concepts into tangible aspirations for young professionals and innovators.
His message was clear — youth inclusion is not optional; it is strategic. When young Nigerians are invited to co-create narratives, contribute solutions, and lead initiatives, the blue economy transforms from a government priority into a national movement with shared ownership and collective momentum.
